Seattle tech leader Jennifer Wong launches networking app to connect parents of young kids

Jennifer Wong, founder of the Seattle NFT Museum and a former leader at Convoy and Tune, has launched an app to help parents of young children network with each other and manage their conversations.

Visible bills itself as a tool for parents that is comparable to LinkedIn for professionals. Parents create a profile and can use the app to help find each other by searching for their kid’s school or other organizations. They can also query the community for advice and recommendations.

“Most parenting apps focus on finding friends and sharing social posts, rather than building a network for insights and decision making,” Wong said via email. “We are building Visible based on extensive feedback directly from parents, ensuring the platform addresses modern pain points for all parents and not just for moms.”

The Visible app is available to download for free, and the startup plans to generate revenue through subscriptions and advertising. It currently serves families in the Seattle area, with plans to scale and expand geographically next year.

Wong, who has a young son, shared her own experience with Visible. She connected through the app with a parent at her son’s gymnastics school. From the parent’s profile, she noticed the family was involved with a dance class and asked the parent about the program, leading her to sign up for a trial class.

“Without Visible, I wouldn’t have known about the activity because it never came up in conversation,” Wong said.

There are other parent- or mom-networking platforms that started in the Pacific Northwest and are no longer in existence. That includes Bloom, which launched nearly a decade ago, and MoxTree, which was created in 2012.

Other communication options for families include Facebook Groups and WhatsApp, but apps like the one that Wong created appear to be hard to find. Most tools are focused on teacher or school communications with families, or for families with shared custody of a child.

Wong is currently bankrolling the startup, which has a team of four people. The company is beginning to look for outside funding.

The app is available for Apple devices and will add Android users later this week.